Tips for Reinforcing Auto Repair Marketing With Word of Mouth
World of mouth as spread through friends, family members, acquaintances, coworkers, neighbors etc is more powerful than advertising and marketing using tools like TV, SEO, PPC, and newspapers. For sure, methods like content marketing TV ads and search engine optimization are critical to auto repair marketing against the backdrop of stiff online and offline competition. Yet, you can add the word of mouth effect to your numerous marketing efforts and register higher earnings.
Word of mouth marketing here simply implies attracting more business after people have referred others to you on the basis of any captivating and pertinent information, guidelines, features, or activity you shared with them. If you operate a car repair garage, below are some practical tips for doing this:
A Beginners Guide To Services
You can send your customers regular email newsletters as an effective way to stay in touch. However, word of mouth referrals can only be triggered when the focus of your newsletter is not just offers, discounts, or specials. Instead, employ content marketing along with your email newsletters to offer insights that your customers will read for application and entertainment, for example an article on top mobile apps to use on a road trip. Most customers recognize value in content customized around their interests, and they think businesses offering such content are keen to establish great closely-knit relationships with them. As such, delivering entertaining and informative content to your auto repair customers via email newsletters can get them to share it with others, increasing prospects for your referral business.
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Up Your Social Game
Once you’ve created a couple of social media profiles, for example on Facebook, Twitter, and Instagram, post and share items that your followers, who are either customers or prospects, will find important and entertaining. In this case, you’ll be relying on your social media presence, not to sell, but to interact with your connections in a more informal, but decent setting, offering them items they’d love to share with connections of their own. You may come up with social media profiles full of appropriate, useful, and viral-ready material.
Pursue Customer Reviews
A lot of prospective buyers find reviews left by prior or current customers important to some extent. In a nutshell, you may have prospective customers that won’t even engage you if you’re not providing a way for them to establish the opinion of other customers about your products and services. As such, be open to requesting customers to leave reviews for your service, whether pleasant or not. Google, Yelp, and Facebook are appropriate sites for customer reviews to offer the value of word of mouth referrals.
Word of mouth power can have a tremendous effect on your auto repair marketing.